About Us - Pure Pace Tennis Academy

Our Mission and Values

At Pure Pace Tennis Academy, our mission is to provide a nurturing environment where players of all ages and skill levels can thrive. We are dedicated to holistic player development, focusing on both the physical and mental aspects of the game. Our expert coaches are committed to fostering excellence through personalized training, ensuring each athlete reaches their full potential on and off the court.

Enjoyment

Play and train because you enjoy the challenge. Maintain a growth mindset to stay positive and take away joy and/or learn from every experience.

Respect

Always give 100% regardless of the partner and opponent. Learn and follow the etiquette of the game. Practice and compete with great sportsmanship.

Commitment

Set and reach goals. Plan your path to reach those goals and commit to the daily processes that get you 1 step closer. Understand the path to realizing ones potential is a journey. Commit to going the distance.

Philosophy

Our philosophy starts with the premise that in order to develop into a tennis player, a person must develop life skills. Regardless of the results of a player’s ultimate rankings/ratings/tournaments, the player gains vital life skills during the process of training and competing. These skills include commitment, effort, focus, resilience, growth mindset, humility, etiquette, composure, professionalism, intelligence, mobility, strength, stamina, endurance, self care…and most valuable, the ability to still the mind, dissolve the ego, and become present.

We teach person first, perception 2nd, movement 3rd, and hitting the ball last. Hitting the ball starts with kinetic chain and the ground 1st, arms and hands last. We teach technical skills in static predictable situations for beginners, and progress to teaching in dynamic unpredictable and tactical environments as soon as the player is ready.

Our training priorities and progressions are as follows:

1. Athlete

2. Perception

3. Mechanics

4. Feel

5. Flow

6. Troubleshooting

Founder and Director

Bryan Richter

I have been coaching tennis and passionate about player development since 2007 and have been stringing racquets and playing the game since 1996. I grew up working and playing at tennis clubs and public courts in Irvine, CA. Since then, I have coached High School boys and girls Varsity, coached with multiple recreation programs, gained multiple certifications, and was a club teaching pro before going independent and developing Pure Pace Tennis Academy, a tournament training program for juniors. The academy was run out of California until 2022 when I moved to Florida and I am now directing programming for players from Red ball to full time High Performance players in the extended Tampa Bay area. Player Development is my main focus and I love to help players organize, schedule, and execute their training at all levels in order to optimize their development and success on and off court.

USPTA

Has been a certified USPTA professional since 2013 and maintained ongoing education throughout.

USTA High Performance

Completed USTA Player Development High Performance Certification and training with José Higueras.

USTA ROG

Completed extensive training and research on the Red, Orange, and Green progressions for 10/u tennis.