I have been coaching tennis and passionate about player development since 2007 and have been stringing racquets and playing the game since 1996. I grew up working and playing at tennis clubs and public courts in Irvine, CA. After competing on my high school varsity team I went to Lehigh University to study Philosophy, Cognitive Science, and Business and decided not to play in college but became a recreational player. After college I strung for multiple pro shops in Southern California and competed in the Wilson worlds fastest racquet stringer competition in Las Vegas. I set a new record and won the competition enabling me to get trained and work stringing for the pro’s at both the Miami Erickson and US Open tournaments. That is when I decided to dedicate to being a tennis professional and moved to the Bay area to live with my to be wife. After moving to the San Francisco Bay Area I started my own stringing business and began coaching Cunha Middle School’s tennis team as well as offering lessons on the side. Since then, I have coached High School boys and girls Varsity, coached with multiple recreation programs, gained USPTA certification, and was a pro at Ladera Oaks Tennis & Swim for 4 years before going independent and developing Pure Pace Tennis Academy, a tournament training program for juniors. To support my work with high performance players I attained the USTA High Performance Certification as well as have been studying the game at the professional level daily. The academy was run out of CA until 2022 when I moved to the Tampa Bay Area and I am now directing programming for players from Red ball to full time High Performance players. Player Development is my main focus and I love to help players organize, schedule, and execute their training at all levels in order to optimize their development and success on and off court.

Certifications

USPTA Since 2013
USTA High Performance
USTA ROG Certification

Our coaching services are offered through Pure Pace Tennis Academy, a high performance tournament training program for highly committed tennis players, as well as through Lake Jovita Tennis, a recreation program for players of all ages.

Our coaching services are offered at the following locations:

Lake Jovita Golf & Country Club, 12900 Lake Jovita Blvd., Dade City, Florida 33525 (Map)

Arbor Greene Community Center, 18000 Arbor Greene Dr, Tampa, FL 33647 “(Map)

The mission of Pure Pace Tennis Academy is to provide coaching services that accelerate the development of competitive tennis players. Our program provides full service development including a developmental plan to help organize and guide on court practice, off court training, and tournament scheduling. Every player’s training is individualized and nurtured following the core values of our program. This results in a sustained consistent development and success on and off the court. Our core values are:

1. Commitment: Train very hard without short cut. Be all in mentally and physically. Continually make adjustments in your physical game and mental outlook.
2. Motivation: Set and reach goals. Own your own game. Don’t be hard on yourself and dwell on the past, motivate yourself by the moment and the future.
3. Enjoyment: Have fun in training and competition. If something isn’t enjoyable then adjust your mental outlook and revisit your goals and motivation.

Alumni

Maksim Lukic, 11.56
Evan Burnett, 11.12
Tim Berthier, 10.99, University of Indiana (Offer)
Mick Tamas, 10.28, Bowdoin College
Levi Vigdorchik, 10.04, University of Lynchburg
Zach Lamm, 9.43
Luke Jensen, 9.23
Ava Martin, 9.05, University of Wisconsin
Jacob Callahan, 8.56
Leo Terman, 8.10

We string on a Wilson Bairdo constant-pull machine. Trained by some of the top stringers in the world, I use the same around-the-world (ATW) string pattern that is used on tour. This technique ensures all racquets are strung as one-piece and top-down to achieve the most accurate and long-lasting tensions while relieving the frame of as much stress as possible. All racquets are strung to player specifications. If no other specifications are provided, the ATW one-piece stringing is used. Hybrid’s are all strung as a two piece. Next working day service is offered and consistent durability and tension is guaranteed. You can pick up and drop off racquets for me to restring at the following location:

Lake Jovita Golf & Country Club, 12900 Lake Jovita Blvd., Dade City, Florida 33525 (Map)

Below you can watch a video of me winning the title for Wilson’s World Racquet Stringing Championship with a time of 8:46.

Bryan Richter

Director, Head Coach and Stringer 
Bryan@PurePaceTennis.com
Phone: 650.743.1202